In present age and time, 80% of the consumers, according to Google, rely on the web to find and select local businesses. Due to this reason online marketing evolves at a lightning speed. Thus, it is advisable to use the right mix of these four strategies for productive digital marketing, website optimization, search advertising, social media and search engine optimization.
Very important: To develop a successful digital marketing plan, companies must stay acquainted with the latest trends.
Content, Content Everywhere: Every year content marketing is listed as one of the imperative digital marketing trends. This year is it is no different. Natural and appropriate content is going to increase more organic reach than ever before. It’s the best time to define your brand’s voice via websites, blogs, and social media. Remember that consumers feel affection for the things they can relate themselves to, so put yourself in their place when strategizing your content marketing in 2016.
Video Is Indispensable
Nowadays, the videos are all over the place, and it’s the finest way to engage with millions. Video Social platforms such as Periscope, Facebook live streaming, YouTube, and Snapchat is becoming popular more than ever. Millennials love watching video on these platforms more compared to watching it on television. Thus, do not ignore video if you want to take your business to the next level. Let video streaming be at the top of your digital marketing priorities in 2016.
Mobile Will Rule
Everyone is engrossed in their smartphones if you just take a look around anywhere you are. This is anticipated to elevate even more in 2016 and take over the desktop. So, marketers have to consider mobile first if they wish to optimally use every channel of digital marketing. The numbers of mobile users have already surpassed the desktop users a long time ago, and this statistic shouldn’t be unnoticed. Thus, it is inevitable to involve mobile and responsive websites, both in your mobile targeted campaigns.
Social Media Will Steal The Show
Social Media should be part of every digital marketing plan in 2016. It needs to connect with all other ways of marketing counting your email campaigns and website. There is such a vast audience to reach on every social media platform, and if your brand isn’t taking benefit of that, then you are missing the score. Social Media has a lot of new capabilities for targeting to the right audience; increasing clicks to a website and creating, wide spreading, brand awareness.
Amazing User Experience
Now is the time for marketers to begin working on all forms of advertising need. This is to achieve the main objective of the sales cycle and customer service which provides a flawless experience to consumers. Marketers will begin using built-in tools, which can track the customer’s tour and give them the facility to engage with the online consumer. Remember, that you shouldn’t bombard the consumer with information. Rather make it simple to calculate opinion and loyalty, and match the behavior with outreach tailored to the consumer’s requirements.
Unquestionably a new year will bring new changes in the digital marketing Vista. If you streamline your strategy now, you will be on top of the curve and all set for the 2016 season.